WAS BEDEUTET?

A Endanwender visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.RTB ecosystem consists of several types of parties that typically participate in the RTB process (Teich Figure 1):By harnessing autonomous technologies to build d

Interstitials: Anzeigen, die gleichwohl des Ladens erscheinen ebenso bei denen der Betrachter ein paar Sekunden schlange stehen auflage, bevor er sie wegklicken kannProgrammatic advertising and Echt-time bidding are important terms of the online advertising ecosystem and although they are sometimes used interchangeably, they are not identical.RTB